Superior Selling Skills by Brian Tracy: Transform Your Sales Force

In today’s fast-paced and competitive business environment, achieving sales excellence is more critical than ever. “Superior Selling Skills,” a signature program developed by the legendary Brian Tracy, is designed to catapult your sales team to new heights. This program is the culmination of Brian Tracy’s extensive experience and success in sales training, offering unparalleled insights and strategies to sales professionals.

The Need for the Program

With an estimated 70% of companies neglecting sales training, there is a significant opportunity for organisations willing to invest in their sales force. A world-class sales team is not just a nice-to-have but a necessity for corporate survival and market dominance in the modern era. “Superior Selling Skills” addresses this critical gap, offering a path to becoming part of the elite companies that will control tomorrow’s markets.

The Solution Offered

“Superior Selling Skills” provides a comprehensive toolkit for sales success, including cutting-edge techniques, methodologies, and strategies tailored to today’s selling challenges. The program empowers sales professionals to significantly enhance their performance, from mastering the art of relationship building to negotiating and closing deals with confidence.

Topics Covered

The program encompasses a wide array of topics essential for sales success, including:

  • The New Realities of Selling
  • Relationship Selling
  • Strategic Sales Planning
  • Prospecting Techniques
  • Consultative Selling
  • Understanding Buyer Behaviour
  • Effective Communication and Presentation Skills
  • Overcoming Sales Objections
  • Negotiation Tactics
  • Closing Techniques
  • Post-Sale Customer Relationship Management
  • Time Management for Sales Professionals
Training Execution and Pricing

This comprehensive program spans 26 to 28 hours of classroom-based learning, enriched with multi-media and video-assisted training, practical exercises, and audio CD reinforcement. Tailored for flexibility, the training can be facilitated by either in-house personnel or external experts, ensuring seamless integration with your organisation’s specific needs.

The program’s pricing is structured to provide escalating value as the number of trainees increases, reflecting our commitment to making top-tier sales training accessible to more members of your team. Each pricing tier includes comprehensive access to all training materials, workbooks, exercises, and a wealth of online resources for continued learning and development. Here’s a closer look at each tier:

  • Small Teams (4-6 Trainees): For intimate group sizes, the program offers an immersive and personalised training experience. The cost per trainee is $9,650, designed to ensure that even smaller teams receive undivided attention and tailored learning opportunities.
  • Developing Teams (6-8 Trainees): As team sizes increase, the cost per trainee is adjusted to $8,650. This tier is ideal for growing sales teams seeking to enhance their collective skills and drive unified sales strategies.
  • Established Teams (8-10 Trainees): Recognizing the logistical and learning dynamics of larger groups, this tier is priced at $8,150 per trainee. It caters to established teams aiming to refine and advance their sales techniques in harmony.
  • Large Teams (More than 10 Trainees): For organisations aiming to train large segments of their sales force, the program offers the most value-driven rate of $7,650 per trainee. This tier is tailored to maximise accessibility and impact across a broader audience within your company.
What’s Included

Each participant in the “Superior Selling Skills” program will receive:

  • Comprehensive Training Materials: Detailed workbooks and exercises designed to enhance the learning experience and facilitate the application of new skills in real-world scenarios.
  • Online Resources: Unlimited access to an array of online resources, including audio programs and assessments, to support ongoing development and reinforcement of sales strategies.
  • Dynamic Classroom Experience: 26 to 28 hours of interactive, classroom-based instruction, utilising multimedia and video-assisted learning tools to engage and educate.
A Strategic Investment

Investing in the “Superior Selling Skills” program is an investment in your team’s future and your organisation’s success. The tiered pricing model is crafted to ensure that teams of any size can benefit from Brian Tracy’s expertly designed curriculum, equipping your sales force with the skills needed to excel in today’s competitive environment.

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